Tag Archives: Journalism

The Anti-Clickbait Movement and the Return of Long Form Writing

Fishing for another click
Fishing for another click

Depressed by the rise in Clickbait, One Blogger Does Something to Restore Readers’ Faith in Humanity

Bloggers have it tough, working long hours, paying to play, for an audience that may never stay. The world sees our failure as the punchline to an elaborate joke. As far as they’re concerned, our words are selfies for snobs, journals masquerading as journalism, vanity press that wouldn’t exist without the internet.

Scroll through your Facebook feed, compare the choices to what we’re offering. If readers have to pick between our editorial on net neutrality and a report on the death of The Walking Dead’s lead, it’s hard to compete (Andrew Lincoln is alive and well, but that article will be accurate eventually). Sure, we might have important information on OK Cupid’s psychological manipulation plan, but there’s a report going around that Orange is the New Black has been cancelled again.

There’s new footage of a goat/sheep hybrid. This ‘Geep’ is too cute to be ignored. What are we offering that’s so much more enlightening?

While these eye catching links score the page views our latest efforts becomes old news.

When the person next to us is reading clickbait, it’s hard to imagine they’ll ever read one of our long form articles. They may find the experience more rewarding, but they know it’ll be time consuming. While we offer food for thought, they’re choosing junk food instead.

Plenty of bloggers have come down with a case of viral envy. Seeing our friends post lackluster links, we start ‘share shaming’, combing through articles like ‘Things You Never Noticed About Famous Movies’ for factual accuracy.

Spoofing BuzzFeed's logo to make a point
Spoofing BuzzFeed’s logo to make a point

How this Blogger handles Sour Grapes Over Clickbait is Genius

People enjoy reading lists, but do they ever recognize the authorship? They like the format, but would they ever pay for a book written by a contributor? These sites are tailored for turnover. After churning out top ten lists, where can a BuzzFeed freelancer go from there? How many agents are knocking down their door?

People keep telling me there’s no money in long form writing, but how many of these clickbait contributors are rolling in it? How many of them have a long term plan? It’s hard to imagine there’s job security in what they do. The format is so easy to replicate the satirical UpWorthy Generator could replace the headlines on Upworthy proper.

We bloggers, aspiring to be authors, keep telling ourselves that we’re the tortoise and these viral writers are the hare. They’re beating us in traffic but we have a far better chance of getting to our destination. We just have to keep inching along without the instant gratification of watching our stats surge.

We love Memes, but Viral Content Might Be Making Us Sick

In his book The Shallows, Nicholas G. Carr says all this constant skimming is affecting the way we think. Exposure to the internet changes how our minds work offline. The neuroplasticity of our brains shifts, increasing our appetite for entertainment, reducing our attention spans, making it tough to embrace a mere moment of silence.

We’re hungry for information, but only in bite sized little chunks.

Clickbaiters are at the forefront of exploiting this phenomenon. Their science is in composing titles our curiosity can’t help but click on (i.e. everything in bold in this article). Each page view generates revenue. UpWorthy writes 25 headlines for everything they share, meticulously placing hooks readers can’t ignore.

While UpWorthy’s headlines inflate their videos to epic proportions, other sites resort to outright fabrications. If the internet teaches us anything, it’s that the common denominator can always get a little lower.

3 Click Bait

There’s a New Condition that Causes Sufferers to Confuse Lying with Satire

There’s a gullibility test going around Facebook. The way it works is one of your friends posts a link to an article with a headline that’s too amazing to be true, like:

CONFIRMED: HPV Vaccine Linked to Dementia
Neil deGrasse Tyson: Sixth Extinction Event Will Happen in Our Lifetime
Woody Harrelson Shot and Killed Outside of Vegas Nightclub

Here’s where this becomes a test: do you do a quick Google search for more information, see if the New York times has weighed in on these developments, or do you just hit ‘share’ to inform your friends?

If you hit ‘share’ you should look up, it says ‘GULLIBLE’ on the ceiling.

One of the biggest culprits of this technique is EmpireNews.net. Every article on their home page looks like a scoop, big developments every major news outlets are trailing behind on. The headlines are crazy, but not too far outside the realm of reason.

EmpireNews.net bills itself as “a satirical entertainment website.” Like The Onion without the irony, exaggeration, or social commentary.

Here’s some examples of their “jokes”:

Jimmy Fallon Fired From The ‘Tonight Show’ After Feud With NBC Executives; Will Jay Leno Return?
‘Ghost Adventures’ Star Gets Fired, Reveals Disappointing Truth About Paranormal Television Series
Facebook Announces New Design Changes, Massive Overhaul Coming In October

These are works of fiction, but unlike entries from The Onion they’re too banal to be satirical.

The idea of Jimmy Fallon feuding with NBC Executives isn’t ironic. TV personalities posture for raises all the time. There’s no real mockery. A satirical headline would’ve read:

Conan O’Brien Fired From ‘The Conan O’Brien Show’ After Feud with TBS; Jay Leno to Take Over Title Role.

It would feature a Photoshopped picture of Leno sporting Conan’s iconic red hair, and it would’ve come out over a year ago, when it would’ve been timely. Empire’s title is designed to upset Fallon’s fans, tricking his viewers into sharing the bad news with their friends.

Faking TV show cancellations, celebrity arrests or deaths, is a cheap way to find success. It get’s clicks, but those clicks don’t guarantee engagement. At the time of this writing none of the articles on EmpireNews’s main page feature a single comment. Either no one has anything to say, or the admins delete anything critical of what they’re doing.

Empire News is looking for contributors. Nowhere on their hiring page do they mention humor. Part of me wants to apply, submitting the dictionary definition of ‘satire’ as my writing sample.

4 Click Bait

Long form Journalism is making a comeback, You’ll Never Guess Where

If you visit BuzzFeed’s main page, you’ll find something funny. Above the trending titles, footage of celebrity fisticuffs, and videos of kittens, is news. At the time of this writing, the ceasefire in Gaza is the top headline. Next to that is a thorough article on Uganda striking down its Anti-Homosexuality act.

While local newspapers are doing everything they can to turn themselves into printed versions of websites, BuzzFeed is dabbling in 2,000 + word articles. Two years ago BuzzFeed hired former SPIN and Details editor Steve Kandell to edit their long form content. Kandell’s goal was to produce sharable editorials, after all it’s the title that gets the click, but he realizes that it’s the depth that gets the engagement.

I knew none of this when I started this piece. I assumed BuzzFeed was the big bad and traditional media was picking up its habits. A little research, spun my thesis on its head.

My friends in local news outlets tell stories about editors begging for more top ten lists, drooling at the prospect of getting BuzzFeed’s traffic.

Traditional media is destroying traditional media by confusing reduction with adaptation. By shifting their efforts to quick consumption, they abandon topics worth sharing. By curating someone else’s content they diminish the value of their own. While CNN fills their main page with videos of puppies, in a desperate attempt to beat BuzzFeed at their own game, BuzzFeed is dabbling in real news.

This is something to keep in mind whenever someone tells you, “There’s no room for real writing in a post-BuzzFeed world.”

BuzzFeed doesn’t seem to think so.

Long form writing isn’t a dated practice, it’s a niche, one in need of writers willing to embrace it.

Bloggers, if you can’t fit your thesis into 500 words, go longer. Complete your thought. Your intriguing headline deserves an equally compelling closing argument. It’s easier to get readers to click on your page than to follow it. Show them that you have what it takes to go the distance.

The Trouble With Seeing Everything through the Same Lens

Lens

On analyzing the motives for murder

Some trigger warnings are in order. I’ll be talking about sexism in the entertainment industry, masculinity, and spree shootings. What do these things have in common? They’re the subject of an article that’s been getting a lot of blowback. Their connection is debatable, but it’s one worth examining.

Usually I don’t weigh in on these types of controversies, but I felt I had to, because I almost wrote the exact same article.

The Article in Question

Prone to seek out citations to confirm my suspicions, I cast off information that challenges my opinions. Trying to come to an understanding, my biases often win. When tragedy happens, it’s in my nature to make assumptions. I cast blame before the contributing factors are confirmed. My emotions don’t have time to wait for all the facts to come in.

That’s why when I read the article In a final videotaped message, a sad reflection of the sexist stories we so often see on screen, by Ann Hornaday, in the Washington Post, I felt like I could’ve written it myself. The story links the actions of Elliot Rodger, the Isla Vista shooter, to the presentation of women on the big screen.

Like Hornaday, I believe “a sexist movie monoculture can be toxic for women and men alike.” Still, I can’t help but feel that linking the male underdog, who always gets the girl, to the actions of a killer is an oversimplification. Downplaying other contributing factors, Hornaday limits her observations to the domain of film criticism.

Her exploration of gender roles on screen comes with citations, it’s in her wheelhouse, it’s well informed, but her thoughts on Rodger’s motivations are speculations written with the tone of conclusions. She doesn’t ignore his mental illness, but she disregards his life experience, as if his worldview was only informed by what he saw on screen.

2. Holding Camera High

I Made A Similar Connection

After some of the facts on the shooting came out, I started writing about how movies warp our sense of romance, leading to unrealistic expectations. So many coming-of-age flicks make it feel like there’s a manic-pixie-dream-girl on her way to save every man from his own cynicism. This makes viewers feel like there should be someone for everyone all the time, like isolation is uncommon, like introversion is a bad thing.

Our culture glorifies young couples, slapping their skin on every screen, sex has gone from an expression to an expectation. My early draft pointed the finger at everything from indie movies to Axe body spray advertisements (Lynx for those of you who aren’t in the U.S.).

I speculated that our need to shoehorn romance into everything warped Rodger’s expectations, but my theory didn’t sit well with me. My brash writing style made it sound all encompassing, like my insight allowed me to see the piece of the puzzle lost on the 24-hour news cycle. Then Elliot’s message board ravings came to light. The kid thought he was leading an uprising. When he tried to make a case that refusing sex causes suffering akin to a crime, I realized I had no clue what was going through his mind.

There wasn’t one convenient factor to encapsulate his motives. I realized, I’m not a forensic psychologist. Even if I had a strong hunch, I couldn’t pretend to know what made him tick. I was doing a disservice to my argument by associating him with it.

This is what happens when I rush to diagnose a cause by observing a handful of symptoms, as more evidence surfaces my authority is undermined by the autopsy. Reality could care less about my subjectivity. Just because I see everything through the lens of my expertise, doesn’t mean the truth will bend to it.

I don’t want to sweep Hornaday’s arguments on the “Celluloid Ceiling” under the rug. The entertainment industry is overdue for a reckoning. In blockbusters, female characters are used to motivate their male counterparts, they’re always in need of rescue, like Rachel Dawes in Batman Begins, or they’re killed to motivate the hero’s mission, like Rachel Dawes in The Dark Knight, or they’re there to seduce the hero as part of a deception, like every woman with a speaking role in The Dark Knight Rises (hey, Nolan brothers, I love you, but you’ve got to write better parts for women).

A lifetime of seeing the same vigilante tropes are bound to leave an impression, but men are not so impressionable that we all go out and try to be Batman. These power fantasies have an impact on our mindsets, but the effects are insidious, they’re cumulative, and hard to quantify. Hornaday’s theory is still missing the crucial link to connect these movies to Rodger’s actions.

3. Eye in the Viewfinder

Don’t let Your Experience Blind You

Our extraordinary claims require extraordinary evidence. We need to show our data. That way, if we’re proven wrong, at least it makes sense how we mistook correlation for causation. When we speculate, we ought to admit that’s what we’re doing. Without a compelling argument, it just seems like we’re inserting our topic into a conversation where it doesn’t belong.

Hornaday saw her field all over Rodger, linking his tone in his YouTube manifestos to Christian Bale’s performance as Patrick Bateman in American Psycho.

Compare that observation to the article Elliot Rodger and America’s ongoing masculinity crisis by Lisa Hickey, for The Good Men Project. Using math, Hickey looked into the last 70 mass shootings to figure out what they all had in common. Of the shooters, 69 were men, many of whom had patterns in their lives prior to their breakdowns.

In 26 of the shootings the shooter had been fired from his job. 68% of workplace shootings happened before the recession, declining to 20% after 2003. It’s Hickey’s belief, that disgruntled employees felt less isolated in a down economy. Surrounded by peers in the same position, they were less likely to retaliate with a shooting. Society pushed these men to see themselves as breadwinners, but when society was in shambles their gender role didn’t prove as fatal.

Hickey believes our limited definition of masculinity lowers men’s self worth, preventing them from seeking help, or developing real coping skills. It could be a contributing factor to why some become shooters.

If Hornaday believes that movies shape the definition of what it means to be a man, this article adds weight to her argument. It does this with statistics, not just an interpretation of the killer’s last video statement.

As journalists and bloggers, the worst thing we can do is come to the right conclusion for the wrong reason, to present ourselves as delegates for a subject, only to communicate it with bad logic. Letting our tongues slip, our tone creates a negative reaction toward our positive points. Shooting from the hip, we lose converts in the crossfire. Going over the top, we undermine our arguments.

4. Holding Camera Out

Check Yourself before You Wreck Your Reputation

Before you write that article on a current event, ask yourself: is your expertise applicable? How much of a stretch is your angle? Is your subject really there or have you projected it on? Are you adding or subtracting from the conversation? Does the situation apply to your central issue, or has your topic turned into a blue car, where once you buy one you see them everywhere?

Would your piece benefit from recent examples to evoke your reader’s emotion, or should a little abstraction spare them some pain?

Hornaday’s article had great points that weren’t fully realized. I don’t think her piece deserved the backlash it got, which I fear would’ve happened without Elliot Rodger’s name tacked on, simply because it was an article on sexism in the entertainment industry written by a woman.

She posed questions worth asking. I implore her to ask them again, but with a better argument. The framing of Rodger’s video manifesto isn’t enough to sell me on the notion that he believed he was in a movie.

Not to say that that hunch is without merit. There are studies on how dramatic mediums can effect our perception of reality.

Jaye Derrick and Shira Gabriel of the University of Buffalo, and Kurt Hugenberg of Miami University coined the Social Surrogacy Hypothesis. Their research found that television displaces social interaction, tricking lonely viewers into thinking they’re friends with the characters, this made them less likely to seek meaningful relationships or admit to feelings of loneliness.

5. Lens longshot

Name Behaviors not Names

Hornaday’s article proposed a theory that read like a conclusion, and director Judd Apatow and actor Seth Rogen thought she was pinning the blame on them. This is where her article could’ve benefited with generalities that focused on the behavior of male characters, rather than point the finger at a specific actor. Sure, Seth Rogen benefits from male privilege, but he doesn’t preach misogyny to a chauvinist choir, his characters always get the girl, but they never hate her.

On Twitter, Seth Rogen and Judd Apatow’s responses read like they believed Hornaday made a direct correlation between their films and Rodger’s sexist entitlement. This raises a question of editorial etiquette.

By leading with a photo of Rogen promoting his newest film Neighbors, the article makes this implication, which is unfortunate. It takes focus away from a broader systemic problem: Hollywood is dominated by men, men who write what they know, and what they know rarely covers the experiences of women. This is why female characters are so often seen through the eyes of male leads. This turns girls into goals, when better writing would give every character a goal of their own.

The underrepresentation of women on the big screen contributes to an empathy gap in men. It might have been a part of Elliot Rodger’s problem. I’ve written about how male writers can help to correct this, but really, women need to be equally represented in the writing room. That’s something predominately male producers need to hear, something we should all be asking for.

I believe entertainment has a broader impact on our culture. It may not drive our actions, but it contributes to our self perception. Rather than shy away from this conversation, I urge Hornaday to find more support for her conclusions, drawing them out in a longer form (maybe an ongoing series on the subject). I’d invite her to include television, cable news, and advertisements in the conversation. If she does, I’d be interested to see what she finds.