You’re digging a trench, poring the mortar, stacking the bricks. You’re an author building a brand. Wait for the grounds to grow fertile from the comfort of your spire. Wait for the town’s minstrels to sing praises of your handy work. Wait for the peasants to come clamoring over your draw bridge. Wait and watch the cobwebs form over your intellectual property. The time has come to go out among the commoners. The time has come to plant some seeds out in the country. Send your squires out to tell the world of Camelot.