Tag Archives: pitching

The Secret Writers Don’t Want Idea People to Know

I’m going to let you in on a little secret: every story you’ve ever read was concocted by a secret society of Iron Age academics called the Illiterati.The Illiterati determined that there are only 7 types of stories.

  • Besting the Beast
  • From Nothing to Bling Bling
  • Fetch Quest
  • Go over there then come back again
  • Rebranding in the wake of a public shaming
  • Pun based Prop Comedy
  • Too bad, so sad

The Illiterati, in their hallucinogen-fueled brainstorming sessions, imagined every possible permutation of these plotlines, and inscribed them on a parchment that’s been passed down through generations. From the Oracle of Delphi to George R.R. Martin every story you’ve ever heard came from this tattered document.

This is because the Illiterati vowed to keep the literary tradition in their bloodline. They wanted their lineage to sculpt the world’s imagination. That’s why every fresh voice to ever take the publishing world by storm was descended from these shadow figures (ask any of us to our faces and we’ll vehemently deny it, but it’s true).

I admit storytelling was never my calling. I wanted to be a Radon technician, but as a first born son of an Illiterati member the tradition was thrust upon me.

From the age of eight I was lead through the sewers to a subterranean lair where I was taught the secret formula for writing fiction. The Master Storyteller walked us through the 12 steps of the hero’s journey, charted the dynamics of balancing hope and dread, and the strict architecture of plot structure (I’d share these secrets here but I don’t want to be “disappeared”).

The beneficiaries of this recipe for riches rarely appreciate it. For us, writing is more of an obligation than a creative outlet. We’re not driven to do it so much as we’d rather not face the consequences.

Sure, from the outside looking in our lives must look like fun. You see us wading in the wave pools of our penthouse grottos and think that must be so swell, but when you look past the blood sport cage matches and masked orgy key parties you’ll see our routines are pretty boring.

The Truth About Storytellers

The title storyteller loses its luster when its assigned at birth. That’s why novelists are the least engaging artists you’ll ever meet. We’re grunt workers. We’re basically groundskeepers raking plotlines together.

Once you know the formula then novels pretty much write themselves.

Authors lie in interviews. We say we come up with the characters and they take over. We act like we’re just as surprised as our readers. We’re not. We say we write by the seat of our pants, because there’s a joy in discovery. It sounds magical, doesn’t it? But really it’s just some warm and fuzzy bullshit.

I have never discovered anything that wasn’t preordained by some long dead desert sage.

I’ve never feared forgetting a dream before I could jot it in a journal. I’ve never run out of the shower to scribble something down, and I’ve never made myself chuckle from a snappy line of dialogue.

I’m so grounded by the Illiterati’s teachings that I’m certain I’ll never feel the true jolt of inspiration.

The Creatives Every Writer Envies

With enough time any caveman could knuckle out a manuscript. Western storytelling is more procedural than cerebral. It takes a true philosopher king to will a NEW idea into being.

That’s why every writer I know envies Idea People.

Idea People have a natural ability to conjure up stories without enduring the decades of programing and ritual abuse that name authors go through.

They’re not burdened by the Illiterati’s private protocols, because Idea people never write their ideas down. Theirs is an oral tradition. They pitch entire adventures in the time it takes to ride an elevator.

If brevity is the soul of whit then novelists are a pack of drooling dullards and Idea People are the ones who are truly inspired. Idea People never water down stories by stretching them out into scenes. They don’t tangle themselves in sequences either. Hell, they don’t even believe in acts.

Idea People Cut to the Heart of the Story

Idea People keep the focus on the best part of the story: the premise. Never mind what happens. Idea People are able to dazzle us with the set up. They prove it’s not the journey or the destination, it’s the brochure that matters. It’s the seminal scenario with the billion dollar box office potential. That well-put what if?

What if penguins and dolphins banded together to take over the northern hemisphere?

What if wars were fought with bipedal drones operated by trash talking gamers?

What if climate change made whales fly for some reason and it turned out they all has laser eyes at the same time?

No cast. No tedious character growth. The dramatic question plays out entirely in your mind.

The brightest Idea People turn this question into an equation: What if this megahit met that one?

The Exorcist multiplied by TitanicequalsLegion Liner: Woman and Children Cursed.

Death Wishmultiplied by Titanic equals Die-tanic:Vessel of Vengeance.

The Terminatormultiplied by TitanicequalsCy-Berg: Rise of the Tip.

Real Heroes Have Nowhere to Grow

Idea People are efficient storytellers. They utilize time tested conventions to evoke familiar connections.

“He’s like a John Rambo type.”

Boom, right there you know exactly who you’re dealing with. Idea people waste no time dressing complex characters in shades of grey.

What flaw do these heroes need to overcome? They saw some shit.So they’re coping with post-traumatic stress? No, it made them a certified badass.What drives them? I don’t know, someone killed their wife or their daughter or their dog or something. All that matters is that they get shit done.

Idea People Talk a Better Game

As an author I get so hung up writing dialogue that furthers the plot and reveals my characters that I fail to realize what people really want to hear.

Idea People don’t twist their tongues on all that chit chat.

They speak entirely in the kind of quotable catchphrases preteens love to parrot. They invoke a nostalgia for times when action heroes knew just what to say before peppering a warehouse with machine gun spray. Back when men wore their hearts in their mouths and kept things too real for subtext. Back when people said shit that would play well on t-shirts.

The Best Storytellers Tell no Story Whatsoever

The most powerful stories leave room for the audience’s imaginations. The monster in the dark is only as scary as viewers let it to be. The love scene in silhouette is only as steamy as viewers let it be. The love scene with the monster is only as raunchy as viewers are willing to imagine.

We novelists always nitpick over which parts to cut. We lose sleep every time we’re forced to kill one of our darlings.

Idea People have no problem murdering their beginning middle and end in order to focus on pitching a situation. They enable their audience to fill the rest of those pesky details themselves.

Closing Thoughts

We writers get lost in our own linguistic machinations. We prattle on and on about symbolism, structure, and themes, because we are beholden to a mystic fraternity’s designs for humanity. Had the Illiterati’s influence not been so entrenched Idea People would be molding future generations. Perhaps they will when the written word is rendered obsolete.

Continue reading The Secret Writers Don’t Want Idea People to Know

Is It Safe: When to Tell People About What You’re Writing

Right now many of you are cranking out stories for National Novel Writing Month (NaNoWriMo). You’ve got two more weeks to hit your 50,000 word goal. If the words are flowing you might feel an urge to share your idea with everyone and their mom, but now isn’t the time.

It’s hard to stay on the right path when your friends say, “What if, instead, you took your story in this direction?”

It’s hard to concentrate on where your story is going if someone questions where it’s been. It’s hard to power through to a deadline when criticism derails your train of thought. Continue reading Is It Safe: When to Tell People About What You’re Writing

How to turn a Complex Story into a Simple Synopsis

A lot things go into telling a simple story

My least favorite type of writing has always been summarizing. Whether I was pitching a screenplay or a synopsis for a book, I got too concerned about what producers and publishers were looking for. I hated whatever I put on paper. It felt like I was cutting out the tastiest parts to make it palatable, misrepresenting the material by packaging it for mass appeal.

When my screenwriting professor videotaped the pitch for my first script, I ranted for twenty minutes. This was no elevator pitch. The lift for the tallest building in the world doesn’t take that long to get to the top. I had to lower my time to two minutes or less. Continue reading How to turn a Complex Story into a Simple Synopsis

The Truth About Where Writers Get Their Ideas

I’m plagued with ideas

Writers are always asked where our ideas come from. Our answer is usually a deflection in case potential rivals are listening in. If we told the truth, everyone would be making a play at our game.

Of course we know where our ideas come from, we just want to keep our inspiration in house. We have a monopoly on our muses, exclusivity deals with our delusions, and first rights with our figments of the imagination. Our creativity is under contract. We lie to keep poachers off our lots, to keep talent thieves from ensnaring our rising stars, to leave headhunters scratching their own.

Writers are the rulers of our own entertainment empires. We keep our spark moving through our internal studio system. Non-disclosure agreements forbid us from discussing our process, but today I’m feeling generous.

The majority of my ideas come from Daydream Agents tirelessly pitching their clients. My job is to choose which one I want to spend the next several months with. Writers are really producers deciding which bright ideas to green light.

Hearing Pitches from Daydream Agents

As a producer, I don’t live behind my desk, nor do I need a room full of Evian swirling executives to tell me when a story has potential. I hear elevator pitches everywhere I go.

When I page through the terms of service on my brand new tablet, a Daydream Agent appears in the reflective surface.

Leaning over my shoulder to scroll through the fine print, he smirks. “What if there was a clause that claimed your soul just by tapping the ‘agree’ button, maybe just a fragment of your spirit so you wouldn’t notice it was missing? You go about your routine until you realize something about you was gone. Not a memory, but a sense of understanding.”

I arch an eyebrow, “I’m listening.”

Having whet my appetite, the agent earns my business card. We set up a meeting for whenever I’m having trouble sleeping.

I’m haunted by ideas

Later that day, I’m at the bookstore looking to expand my library, when I overhear a pair of women talking about how a certain memoir ought to be labeled as fiction.

Flipping through the pages, a woman shakes her head at the book in her hands, “Go Ask Alice was written by a psychologist trying to make a cautionary tale for teenage girls. She dressed it up as this anonymous diary to make it more authentic than an after school special. I’m telling you, she wrote a whole series of these. Her next one, Jay’s Journal, was about this dude who got seduced into a Satanic cult. It read like a bad found footage movie.”

Watching the women through the bookshelf, I’m startled to find I’m joined by someone else: a Daydream Agent with a stack of memoirs in her hands.

Snapping her fingers, she turns to me. “What if someone hired a ghostwriter to forge a memoir, but instead of scaring teens straight it kills them with a curse? It’s Go Ask Alice meets The Necronomicon.”

Grabbing the Agent’s shoulder, I shush her. “You had me at a curse that kills teenagers.”

Ensuring this idea has an opportunity to build a rapport with me, we schedule a meeting for the next time I’m stuck in a long line.

I’m surrounded by ideas

That night I’m out at the bar, listening to a group of hipsters talk about the dark side of viral video: gross-out porn, gore memes, and the disturbing snuff footage posted by trolls in random comment sections.

A Daydream Agent slides into the stool beside me. He speaks without making eye contact, like a confidential informant. “What if someone shot a snuff film and a tech savvy viewer set out to exact revenge on behalf of the victim?”

I roll my eyes, “Like in that Nic Cage movie?”

The Agent raises his finger, “This is different, because it turns out the hero’s online allies, the ones helping him track down the killer, are the producers of the original feature. Our hero unwittingly helps them make a second, delivering them another victim.”

I sip my beer like it’s a fine wine. “Sounds complicated.”

The Agent rubs his hands together, “That’s because there’s a twist. Our hero realizes this group has been in the snuff business for some time and according to their pattern he’s   slated to be the star of their next production.”

“That’s pretty downbeat.” I cock my head, he has my ear but it’s on the move.

The Agent slaps the bar in a desperate attempt to keep the energy up. “Okay, knowing that he’s marked for death, the hero stages evidence that points the next vigilante patsy to the creep that showed him the footage in the first place. The producers accepts this dummy offering and our hero goes into hiding.”

“Sounds like a novel.” I rub my chin. “Right now, I’m more into producing smaller features.”

The Agent snaps his fingers, “How about a novella? No subplots. No more than nine chapters. We could give it a micro-budget and streamline the whole thing.”

I shrug. “Now that’s something I could see happening.”

Daydreaming 24/7

A person like me doesn’t get the luxury of going for a run with headphones on. I have to be available to hear pitches everywhere I go.

What if a boogieman stalked a little girl only to find he was being hunted by her imaginary friend?”

Boom, I wrote it.

If only time travel was possible, a publisher could go back and hire a whole hosts of writers before they died in obscurity.”

Alright, here’s the treatment.

If this NSA surveillance continues a rogue agent is going to develop feelings for someone he’s watching. What happens if he tries to make contact with her?”

Let’s find out.

They pitch me in the shower, they pitch me on the John, they captivate their captive audience before I even put my clothes on. They pitch me in my sleep, but dream logic always needs a few dozen rewrites before it ever makes sense. It’s hard to suss out substance from the surreal. I buy the rights to a few visual elements and leave the story to float back into the ether.

My favorite Daydream Agents are the ones that comeback without a callback. I want a fantasy with the confidence to knock on my door after my assistant has told it I’m out. The kind of idea that doesn’t care if I’m working, driving, or in the middle of a conversation.

The best daydreams are the ones I remember without having to write down, the ones with staying power. They’re memorable but timely enough that there’s an urgent need to rush them into production. After all, every author running a private entertainment empire has a slew of summer release dates to lock down.

Idea man blows his top

Ideas are the Easy Part

When readers ask, “Where do your ideas come from?” they don’t realize they’re asking the wrong question. The right one is: “Where do you get the tenacity to flesh your ideas out?”

I’ve been warned that I shouldn’t share my ideas with strangers. I say, why not? There are no million dollar ideas, they’re a dime a dozen. A good idea doesn’t write itself on its own. You still have to write scenes that flow into acts that fit together into something greater.

Hearing story pitches is the easiest part of a writer’s job. It’s putting them into production, keeping them on schedule, and getting a final edit that’s the real challenge. Anyone can say they want to tell a story, it takes skill and dedication to finish it. A good idea doesn’t guarantee memorable characters, witty banter, interesting settings, or good pacing. That’s the real work writers do.