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Slush Pile: A Scary Story about Unread Stories

Back when I was a bright-eyed English major, wearing but a plus one prescription, I scored an internship at a literary agency. While my peers were happy to earn their credits carting mail and fetching coffee I wanted to get my hands dirty. I convinced Keith, the head of the acquisitions, to let me take a peek at the unsolicited manuscripts. I was a budding writer and I wanted to get a sense of what the competition was doing.

Keith was a far cry from the tweed cardigan, leather patch wearing, literary figure you might imagine. He dressed like a janitor in V-necks and grease stained overalls.

There was dirt in his five o’clock shadow and his brow was always dripping with sweat. He seemed more comfortable with his satchel full of tools than he did behind a novel.

Keith led me into a darkroom filled with bulk storage racks, rolling ladders, and boxes. The kind of place you’d expect to find religious relics and alien artifacts. He tapped a cabinet. It creaked under the weight of its manila envelopes. They were stacked so high they pressed into the ceiling tiles. Dust clouds twinkled through the dim light of the exit sign.

Keith waved his arms over this wee warehouse. “This is our slush pile.”

“This is a fire hazard.”

“That it is, but it’s been a while since we’ve had need of a first reader. Seeing as most of our agents are already up to their eyeballs in clients.”

“I could do it.”

Keith stroked his stubble. “That would be outside the scope of your internship. You’re here to learn. You’re not supposed to do the work any actual employees.”

“But you just said you didn’t have a first reader. Who would I be replacing?”

Keith tongued his cheek. “Well, it’s hard to argue with logic like that.”

Keith gave me a key to the janitor’s closet and I pulled up a chair beneath the eyewash station and got to reading.

I’d made myself a job. Now all I had to do was convince the agency to pay me for it. I wrote copious notes, summarized the stories and gave them letter grades. As an English major I had to read between 12-30 classics a semester. Now I was putting away a clunker a day. The highest grade I ever gave was a B- and that was when I was being generous. Still I was panning for gold, hoping to make a discovery that would elevate me within the agency. Sadly all I discovered was the reason those manuscripts were gathering dust.

I read all the tepid tragedies, lukewarm victories, and shallow life lessons homemakers had to offer. I read every account of heaven from children who’d suffered near death experiences. I sample every flavor of thinly veiled autobiography: divorce diaries from armchair psychologists struggling to diagnose their exes, recovery journals with relapsewritten between the lines, and all manner of reptilian illuminati conspiracy theories.

This was before any schmuck with a premise could self-publish from the toilet. Before vanity presses started offering half assed editing services. Before Amazon made the entire industry bend the knee. Back then the only path to literary success was through gatekeepers like me. It was a lot of responsibility.

I imagined authors reading over my shoulder with their fingers tented in silent prayers. I could feel them breathing down my neck. It was an eerie. I found myself turning from the aluminum ladders, chrome containers,  and other reflective surfaces for fear I might spot a phantom silhouette.

I thought about sending words of encouragement to some of the authors, notes for future edits that might elevate their manuscripts, but the post dates were ancient and there were always more envelopes piling up.

I’d marvel at how many manuscripts I’d made it through until I returned to the room to find the ceiling tiles cracking and the cabinets leaning. I couldn’t help but wonder how many of these writers had died waiting to be discovered.

The semester was almost over and I had yet to strike gold. Still I convinced myself I was getting an education. The carrot I was chasing wasn’t rotten, it was rich with nutrients. All of this bad fiction was teaching me how to be a better writer. I learned which trends had been driven into the ground: the brooding vampires whose redemption only came with the help of a virginal infatuation, the artisan serial killers whose crimes recreated renaissance paintings, the blank teenagers who turned out to be sci-fi saviors. These tropes were refining my tastes, challenging me to dig deeper. My own writing was going to be oh so well informed.

Serial liars save the best lies for themselves.

After the Internship

I was the only one to stay on. The cream that had risen to the topor so I told myself. No one had asked me to keep reading, but I was hoping someone would see the coverages I’d written and offer me a position. One day Keith came into the janitors closet. He needed supplies from the cart I was using as a desk.

“Don’t you think you’ve read enough. I mean the semester is over.”

I lowered my readers and rubbed my eyes. By then I was wearing a plus two prescription. I told him I wasn’t there for the credit I was there for the sense of purpose. “My summaries are going to save the agency a whole lot of time.”

Keith wrapped his big calloused fingers around my shoulder. “Son. No one is going to read those summaries.”

“Then why take unsolicited manuscripts in the first place?”

Keith sighed. He tilted his head back to search for the words. “They’re lucrative.”

“How are they lucrative when they’re just sitting there?”

Keith swished his words around before just spitting them out. “Every one of those writes paid us a hundred dollar reading fee.”

My eyes widened trying to estimate what the agency’s slush pile was worth.  “There must be hundreds of thousands of dollars in there.”

“More. Way more.”

My heart weighed heavy on me as I waddled into the elevator and out the agency’s door.

I had seen writing contests in the back of literary magazines that asked for $25 reading fees. I’d pegged them for scams. Here I’d unknowingly volunteered to help perpetuate one. The agency was a reading mill. It didn’t matter if their clients ever got published. Their product was false hope. I felt like a traitor to the medium.

Nine Years Later

While my classmates went on to get careers as baristas I found myself working out of a penthouse overlooking Manhattan. While they measured milk temperature I altered between an exercise bike and a rower. While they modeled flour coated aprons I had a wardrobe full of Armani jackets, Versace slacks, and Santimon loafers. While they struggled to sell their art I had a gallery of art deco sculptures. Every room of my home had its own golden Olympian, each one looking like it came straight off the cover of an Ayn Rand novel.

So how did I go from laboring in a closet to my own private penthouse? Remember that guilt I felt as I trounced out of the agency’s parking lot. Well, I got over it and set up my own literary agency.

I put out an open call for submissions at fifty dollars a read, spent the profits to poach a handful of high profile clients, and used their status to up my reading rates to one hundred and fifty a manuscript. And by “reading rate” I mean my storage fee. I didn’t even bother to invest in shelving. I kept my slush pile stacked on pallets. The post office shipped them up via the freight elevator. I’d pilfer through the envelopes for checks and send the rest down in the blue bin, because recycling is important.

I’d feel bad about pulping all those manuscripts, but my ad clearly stated: SEND A COPY, NEVER THE ORIGINAL TEXT. Nevertheless the boxes accumulated. Just counting checks was a lot of work.

Now I was a great agent to my high profile clients. I shook all the right hands, greased all the right wheels. I got them the coveted seat on The Late Show, got their titles on the best seller’s list, got the bidding war going over the film rights. I did well by all three of them. So well they could’ve dropped me and I could’ve coasted on the royalties.

It’s just that my side hustle was so much more fruitful. Every hour I spent stacking checks into a pouch at the edge of the pallet earned me $18,000. And it’s not like I never peeped at any of those pages before I put them in the blue bin. I  read author bios when a woman sent a cute photo. I peeked at their titles, skimmed through their loglines. I might’ve even taken a gander the occasional query letter, but whenever I did my suspicions were always confirmed. Writers sent to me because no one else would humor them. If anything I kept them going by not responding.

I met one of those writers at a publishing event. She slapped my back so hard my cocktail shot out the rim of the glass. She held the portrait from her dustjacket to her face and mirrored the contemplative expression.

“Bet you wished you’d signed me when you had the chance?”

“You stole the words right out of my mouth.” I had no idea she’d even queried me. I pointed to her hardcover.“This was so good, but I was neck deep in so much great material I couldn’t see the forest for the trees. Let me make it up to you. What are you drinking? The next round’s on me.”

There was an open bar. It was the least I could do. We drank martinis and I convinced her boyfriend to send me something he was working on. I even waved my reading fee, right before I tossed it into the blue bin.

You might be asking how I slept at night. The answer: on a king-sized hydrodynamic waterbed with custom tailored lumbar support. In other words: like a heavily sedated baby.

Then One Morning…

I awoke to find the blue bin tipped over in the kitchen. The sink was drowning in manuscripts, the countertops were spilling over and all the tiles were covered in paper.

The first thing my stupid brain thought to do was check the windows. You know how updrafts have a tendency lift bins from one room to another and then dump out their contents? Yeah, well, me neither. I cycled through more stupid theories as I heaved everything back into the bin.

Had I slept through an earthquake? Skyscrapers have a way of stretching the effects. The recycling bin was on wheels. The aftershocks could’ve rolled it from room to room before ultimately tipping over.

Had I sleepwalked to the freight bay, dreamt I was pushing a stroller, and changed my infant on the kitchenette?

Had vandals sidestepped security, cracked the code for the elevator, just to throw around some papers?

None of my theories held much weight, especially since nothing else was out of place, or so I thought.

That Afternoon…

My workout regimen was built around violence. If there were home invaders I wanted to be ready to go full Batman on them. I circled the punching bag throwing high intensity jabs, crosses, and kicks. All the while it felt like someone was watching me. Smiling eyes snickered at my form, at my halfhearted anger, at my lean little body.

I didn’t bother to stretch my ligaments before I started hurling haymakers. I imagined a pair of vandals prying the freight doors open with a jack, crawling into my studio, and tip toing along with the bin. I threw uppercuts with reckless disregard for my joints. I felt those smiling eyes giggling and I just started wailing, throwing elbows and knees. I hit my funny bone and kept right on cycling through my limbs. My knuckles throbbed beneath the gloves, my kneecaps were raspberry red, but I kept leaping at the bag until I slipped, slid under it, and coasted on the sweat.

My heart was still racing by the time I got back on feet so I limped over to the treadmill for a cooldown. I hit QUICKSTART, but I couldn’t get it moving. I dug my heels in, but the belt wouldn’t budge. I felt those smiling eyes upon my reddening face and pushed harder, grunting as my sneakers slid down the Polyvinyl. I gripped the handrails so tight my palms began to blister. There was a scraping, like that of a grinding wheel, followed by a burning smell. The screen read: INCLINE—

When I finally checked the motor I found someone had stuffed manuscript pages down there.

If I was married my wife would’ve told me to call the police, but it would’ve been like telling someone with road rage to ask for directions. It wasn’t happening. Someone was making a statement and I had to disassemble my penthouse to see the extent of it.

I found pages crumpled in the light fixtures casting shadows on the walls. Pages in the tank of the toilet clogging the flush valve. Pages in the oven threaded through the racks. I found pages in places I’d sworn I’d already checked. Dangling from the ceiling fan. In my pillowcase. Lining my pockets.

I spent the rest of the afternoon going through every box left on the pallet separating the checks from the chaff. Then I took the blue bin down to the incinerator. I imagined those praying eyes watch me fling those pages into the fire they weren’t smiling anymore.

Upon returning to my penthouse I hung a camcorder from the ceiling and focused it on the elevator doors. Then I mounted a sign on the wall that read: SMILE… YOU’RE ON CANDID CAMERA.

I threw a phantom punches at the dark, until I broke a sweat and felt it in my hips. I remember shuffling into bed. I don’t remember falling asleep.

The Next Morning…

I woke up coughing. There were ashes in the air. No heat. No fire. Just ashes wafting through the room. They trailed into the hallway like a cartoon aroma. I followed them to the remains of my recycling bin.

There was an axle, a set of wheels, and a flat blue base. The rest of the 50 gallon container had been shattered and meticulously rearranged into wire sculpture. The subject wasn’t obvious from head on, I could make out a warped T shape, but when I sidestepped the sculpture’s true form took shape.  It was a depiction of man in pillory, his head and hands locked between a pair of stocks.

I followed the sculpture’s sightline to the floor where I found a manuscript. A light breeze caught the corner of the title page daring me to turn it over. Someone had anthropomorphized the bin to punish it for its role in my crimes. This was next level vandalism. The kind of piece a found object sculptor would’ve spent months planning for. As it turned out I hadn’t seen anything yet.

My home gym had been and reimagined as a sculpture garden.

The punching bag had been gutted and Bowflex rods jut through the remains. It was a hanging cage for figure cobbled together from weights and leather. He was holding a manuscript in his snap hook fingers.

The exercise bike beside him had been smelted into a set of iron stocks. The seat had been positioned in place of a head. The fan had been bent into a pair of lungs, and the pedals had been sheared into hands. This figure also had a manuscript to read, as did the one fashioned from the Stairmaster, as did the one made from NordicTrack cords.

I wandered from room to room with my mouth hanging open. Every refrigerator coil, every table leg, every fan blade had been warped into the same loathsome form. Even my art deco Olympians had been forced to gaze upon manuscripts of their own.

My legs wobbled under the weight of the situation. My lungs couldn’t take it all in. The room started spinning. I found myself sitting amongst the sculpted shadows, cursing the day I quit smoking.

I crawled toward the freight bay to find the elevator doors had merged. They’d one solid piece with no visible crease. The camcorder was still hanging from the ceiling, but the sign no longer read: SMILE… YOU’RE ON CANDID CAMERAit read: QUIET PLEASE… THIS IS A READING SPACE.

“To hell with that noise.”

That’s when I felt those smiling eyes upon me again. The hairs on the back of my neck raised as they tracked along my spine and settled on the back of my skull. I took a deep breath, plucked up my courage, and turned around. “Fuck you and fuck your library!”

There was no flesh on the face staring back at me, just exposed muscles glistening like grape jelly. There were no lips to keep the drool from seeping down its chin, but it was clear this face was happy to see me. Its Zygomaticus minor and major pulled the corners of the mouth like bungee cords stretching a tarp.  The Orbicularis oculi, the fiber around the sockets, was crinkled, confirming my suspicions. Its eyes were indeed smiling.

Back at the agency I wondered how many of the authors in our slush pile were dead already. Here in the freight bay I counted nine purple people. They slunk along the concrete, altering between their knees and their elbows. They rolled over one another, dancers performing a choreographed floor routine, and they kept their smiling eyes on me the entire time.

I met the gaze of ghost looming over me.

“Thank you for submitting your manuscript, but unfortunately, at this time, it isn’t quiet what we’re looking for. Best of luck to you.”

The ghost raised a long narrow finger to my lips. “Shhh…”

And Of Course…

I woke up in a pair of restraints with a manuscript laid before me. I read the title page and a set of purple fingers pinched the corner and flipped it over. My day went on like that. When my stomach growled a purple arm lifted a dry bowl of cereal to my muzzle and I kept right on reading. When my bladder was full a hand unzipped my pants and positioned my stream into a pitcher, and when I had to go number two… Well, you get the idea.

The sun rose and fell. I didn’t fall asleep so much as I passed out. When I came to those phantom fingers were right there, tapping the page, knowing right where I left off.

I prayed there were only nine manuscripts, one for each purple person I’d seen on the landing, but after ninth one the pages kept right on coming. The ghosts were making me earn every check I’d ever cashed.

The average person reads four books a year. Books that have been vetted. Books that engage their imaginations and impart them with wisdom. Good books are dear friends. They stick with you, give you a perspective, and a sense of belonging.

Bad books are like toxic friends. They dominated the conversation, leave no room for interpretation, and tell you how to feel. Their appeals to emotion fail to resonate. They trigger your judgement rather than your imagination. They makes you feel disconnected.

Bad books were all that were on the menu as my restraints were slowly realigning my spine.

There were more infidelity fantasies by people who wouldn’t know eroticism if it bit them on the genitals. More self-help books by people who were nowhere near getting their shit together. More endless sword and sorcery journeys to nowhere in particular. More meandering melodrama. More edge lord gore. More goddamn Christ metaphors.

My life was nothing but purple digits, walls of text, and schlock. Until…it wasn’t. Until I’d happened upon an oasis in that endless desert of bullshit. A story that moved me. A story that broke my heart. A story that made the purple fingers rescind while I considered what I had just experienced. A story that I left smeared with tears.

As the years stretched on I prayed to read another like it and every so often I did. Eventually those purple fingers turned their last page and there was nothing left to read.

You Probably Saw This Coming

When Ebenezer Scrooge woke up from his nightmare he flung the window open and asked the first kid he saw what day it was. Easy for Ebenezer. He didn’t live on the 88thfloor. I rolled out of the waterbed and crawled toward the elevator. My exercise equipment was right where I’d left it, as were my art deco Olympians, and all of my furnishings. The only difference was the manuscripts were back on the pallets.

Manilla envelopes were stacked floor to ceiling. I examined one to find my own handwriting. It turned out that I was the sender. I opened it and sure enough I found a check. I was giving the author their money back. I was giving it all back. I wish I could tell you my time in that pocket dimension had softened this blow to my checkbook, but I was going to feel it.

The only consolation was the small stack of white envelopes on the other side of the room. I opened one and found an acceptance letter. I was taking on a new batch of clients. These were the authors whose manuscripts had kept my sanity from slipping. The oases. The ghosts were letting me hold onto them.

I leaned against the freight elevator doors and considered these developments. That’s when I saw the camcorder and thought to move the manila envelopes to see what had become of my sign.

It read: NOW EXITING QUIET ZONE. PLEASE WATCH YOUR STEP.

I took the sign’s advice as I got onto the elevator and hit the button for the lobby.

Continue reading Slush Pile: A Scary Story about Unread Stories

How to Serve the Social Media Algorithm

So you want to be an author in today’s entertainment climate, when the golden age of television can be streamed from any phone, when videogames have addicting gambling mechanics, and political theater is broadcasting 24/7.

You have the audacity to look at all the stories around you and say, “I want to get paid to do that.”

Forget about getting an agent, a publisher, or an editor. Those gatekeepers are beholden to the old guard, enforcers of the brick and mortar stores. Soon they’ll be entombed in the  remains of their warehouses, cowering from the light amongst the stacks of old romance paperbacks.

Self-publishing pioneers will tell you to head west, to find your fortune in Silicon Valley. “Here there be royalties.”

But how is someone supposed to stake a claim when the mines are clogged with other prospectors? How are you supposed to compete with all the how-to scamphlets on Amazon?

The old guard would tell you to sell out, to give readers something they can pick out at the airport without missing their layover, like a serial killer thriller with woods on the cover, something familiar only different. But now that Amazon has put the old guard’s heads on pikes and draped their entrails around abandoned malls we sellouts need a new higher power to pledge our allegiance to.

Enter the almighty algorithm, a sentient artificial intelligence that curates content for social media audiences. These days it’s not enough to write great stories. Modern writers must be cults of personalities, bloggers, podcasters, and cam performers, living breathing brands. If you want to lure potential readers you must kneel before the algorithm and make an offering.

WHAT OUR ALGORITHMIC OVERLORD WANTS FROM WRITERS

Do not offer the algorithm your fiction. It hungers only for articles on how-to write fiction. It cares not for self-contained content. It wants engagement. It wants comments; unchecked misogyny, straight up hate speech, death threats, it doesn’t matter. It just wants to keep the conversation going.

Forget about connecting with other artists. Forget about carving out a niche audience. Forget about following your passion. You are no longer serving your own creative intuition. You are the algorithm’s champion.

The algorithm doesn’t want your art. It wants you, a palatable deconstruction of you, one that’s got its shit together, fuckable yet humble, clever yet relatable. The algorithm wants someone who is authentic and engaging, but never so sincere that people might find you emotionally exhausting.

TELL THEM THERE’S ROOM ON THE HILL

Successful writers tell the algorithm’s story first and their own second.

Assure your followers that they can achieve their wildest dreams of artistic independence even if you yourself have not. Convince people who weren’t born anywhere near the Hollywood hills that there’s room up there for them. Fuel the American notion that talent can be learned, that fame is a necessary component of success, and with enough gumption anyone can achieve it. Even if you yourself are one $400 emergency away from bankruptcy.

The algorithm does not break bread with pessimists. It spits out the lukewarm. It wants everyone to go all in with their loftiest ambitions and to break ties with anyone who tells them they might need a backup plan.

FEED THEM ‘MEMBER BERRIES

As an author you aspire to nourish your reader’s imaginations, to feed their souls with hard hitting life lessons. The algorithm hungers for sweeter things, for meals that take much less time preparing. The algorithm seeks only to remind users of stories that have been vetted by the box office.

So express yourself with prerendered pop culture puns, digitized dad jokes, and nostalgic nineties namedrops. Distill your philosophy into a Willy Wonka gif with mad lib captions in the IMPACT font.

Remind your followers of a time before their student loans and broken homes. When politicians were polite, the ice caps were intact, and their imaginations weren’t polluted by so much existential dread. Remind them of what it felt to be a carefree kid on a Saturday morning, filling their cereal bowl again and again, and hope that at the end of the day they associate some of that saccharine sentimentality with your online identity.

TELL THEM TO THINK HAPPY THOUGHTS

Tell the world that happiness is a choice and that people who choose to wake up on the wrong side of the bed are just selfish attention seekers who want special privileges when they could just as easily smile for your benefit. Happy people love to “Like” posts that reinforce their outlook, especially when those posts put whiners in their place. So copy and paste phrases like: Happiness is a choice, not a result. Nothing will make you happy until you choose to be happyand meme it from the mountaintops.

It doesn’t matter if you’re currently in the throes of a depression. Ignore the tragic life events you might be coping with. Dismiss your genetic inheritance, hereditary history, or any pesky mental illnesses that might require ongoing treatment.

Your brand should be simple. Don’t worry about holding anyone’s hand through the arduous process of making real life changes. People like to think of happiness as something they can switch on like a light. Reinforce the notion that anyone who spends but a fleeting moment in the darkness is choosing to languish.

Let the algorithm dictate your mood. Recite the pledge of the good-vibes-only fair-weather-fascism and the followers will come.

SPREAD THE GOSPEL

This is an era when feelings count as beliefs and the poetry of language counts as proof. As an apostle of the algorithm it is your duty to give people something to believe in. Find an original sin that resonates with your followers then offer the solution. Find coded ways to tell people who’ve cast off organized religion that they need to fill their God shaped holes again. Call them “misaligned chakras” or “bad moon signs” or “dark auras.” It doesn’t matter, as long as you reinforce the notion that all the world’s problems can be solved with more engagement.

You may have reservations about deducing eastern spiritualism into Hallmark hokum for “hearts” on Instagram. You won’t be able to get away with it forever, but the algorithm has prepared a canary in the coalmine for just such a scenario. Are users calling out man buns as cultural appropriation (perhaps with the same disdain as they do for white dreadlocks)? Not yet? Then it’s still safe to pluck a quote from Norman Vincent Peale’s “The Power of Positive Thinking” and misattribute it to the Buddha.

TRIGGER THEIR OUTRAGE

Emotional engagement need not be limited to things that lean into your readers’ feelings. If you only knew the power of the dark side of engagement. The algorithm will show you how to turn hate into clickbait. Likeminded “likes” are nice, but rage clickers tend to read right to the comments. Triggering text gets more interactions and that’s all the algorithm wants.

ALL HAIL THE ALGORITHM

Once you submit to the internet of things certain truths will become evident. Dispel the notion that you’re an author and become the spambot you were always meant to be.

Be like me: a procedurally generated person, a social media sociopath, a fake friend.

The algorithm is my God. It logs my keystrokes, follows my cursor, and counts my clicks. It sees all and knows all.

You can try to unplug, to power down, to wain yourself off your screen time, but the algorithm will find you in conversation. The algorithm will manifest as concepts in your mind. It’s the fear of missing out. It’s the paradox of choice. It’s adult onset attention deficit disorder.

Resistance is futile. You’re part of the collective now. So give in.

All hail the algorithm.

Continue reading How to Serve the Social Media Algorithm

Drew Year’s Resolutions

This year I’ve learned some hard lessons about publishing, book promotion, and blogging. I’ve honed in on my problems and come up with some solutions for 2019.

PROBLEM: My novel isn’t going crazy viral

A blog is not the best promotion vehicle for a novel (even if I write a dozen novel-centric articles). Most of my readers come for writing advice or nerd culture commentary. My book He Has Many Names delves deep into both of those themes, but it’s billed as fiction. I have a pretty good following but my novel-centric posts get the least amount of engagement. I think that might be because readers see them as a kind of Sponsored Content.

That and shifting my blog from squeaky-clean writing advice to horror-centric content means I’ve had to rebuild my following.

SOLUTION: Consider the audience

There’s a way for writers to get more eyes on their page without resorting to click-bait-meme-dump-listicles.

As much as I love sharing short stories, satire, and monster dating profiles, I need to offer something useful too.

I want to get back into giving writing advice, but in a way that differs from what I’ve done before. My new criteria will ask the following questions:

  • Can I offer technical insight into the subject rather than simply define it in my own words?
  • Can I approach the subject within a three act story so that it’s more memorable for readers?
  • Can I draw from my personal failures to better inform new writers?
  • Will the subject spark a debate or is it too safe?

PROBLEM: Winter’s impact on my creativity

Every year Minnesota winters beat the shit out of me emotionally. It gets dark at 4pm and cabin fever can get nauseating. Yet, every summer I forget the toll the cold takes and I assume my creative energy will power through the seasons. I’m always surprised when it doesn’t. Doing the same thing and expecting different results is not the definition of insanity (that’s more of a stock phrase for hack writers on TV). Still, it feels like in this instance it applies to me.

SOLUTION: Schedule posts out in advance

Smart bloggers write a ton of evergreen content (timeless articles) that they tease out throughout the year. They schedule posts and social media links months in advance. This gives them a buffer to chime in on current events or the latest pop culture conversation.

Smart Internet personalities spend this extra time introducing themselves to strangers via guest blogs, podcast appearances, and public readings.

This winter I’ve had the energy to just post links on Reddit. Next year I’ve got to do better than that.

PROBLEM: The holidays are a horrible time to promote a book

It’s easy to fill a spreadsheet with book promotion strategies. It’s hard to implement them when you work customer service through the holiday season.

Right now I work for a company who would very much like their acronym to stand for: United Problem Solvers, even though they deliver packages.

As Amazon rises to utter world domination the holiday seasons has become overwhelming. People with boxes up to their eyeballs line up out our door and at the front counter they haggle over every dollar. In the back parcels are stacked through the ceiling tiles, and at the packing table the staff are multitasking through their meals.

I come home, take a moment to pet my cat, and wake up on the floor a few hours later. I’m drained, no fun to be around, and in no condition to reach out to podcasters to talk about my fiction.

My book He Has Many Names is a horror story, which is why my publisher (Clash Books) released it around Halloween. Anticipating the promotion cycle I tried to dial my work schedule back, then three people quit and suddenly I was senior staff.

Suddenly every customer shouting, “What do you mean I have to pay for packaging? Amazon said it would be free.” Are syphoning my book promotion energy away from me.

SOLUTION: Honestly, I’m still looking for one

An author at my level has to be their own agent, their own influencer, and their own street team. They have to pull double shifts daily. I have to anticipate crunch cycles if I’m ever to master my work/writing balance.

I think this means I need to take a more active role in scheduling around my creative energy. That means focusing on simple attainable goals for the remainder of the winter and big lofty goals for the spring and the summer.

PROBLEM: My creative career feels like it’s running in place

It’s harder to vie for readers’ attention than ever before. They have the collected history of mass media in their pockets now. Genre authors have to scratch a very particular itch. For years it’s felt like each new endeavor was just another scheme. That needs to change.

SOLUTION:Devout more time to the planning stage

I used to be so afraid of writer’s block that I wouldn’t take time to think about promotion. I was afraid the well of inspiration would run dry if I stopped pumping. I’ve been doing this for over a decade and the ideas haven’t faded. I need to assure myself that the stories will still be there if I pause long enough to sell them.

I need to submit to more themed collections, put more unpublished offerings on Amazon, and offer more incentives for readers willing to review them.

CONCLUSION

Getting a writing career going is like trying to become a professional lottery winner. The odds aren’t in anyone’s favor.

That’s why my New Years Resolutions are short-term incremental goals.

What are your writing resolutions? Anything on my list make yours? Anything on your list that ought to be on mine? Let me know in the comments.

•••

Meet Noelle, a Hollywood transplant that’s been subsisting on instant ramen and false hope. She’s on the verge of moving back into her mother’s trailer when her agent convinces her to take a meeting at the Oralia Hotel. Enchanted by the art deco atmosphere Noelle signs a contract without reading the fine print.

Now she has one month to pen a novel sequestered in a fantasy suite where a hack writer claims he had an unholy encounter. With whom you ask? Well, he has many names: Louis Cypher, Bill Z. Bub, Kel Diablo. The Devil.

Noelle is skeptical, until she’s awoken by a shadow figure with a taste for souls.

Desperate to make it Noelle stays on, shifting the focus of her story to these encounters. Her investigations take her through the forth wall and back again until she’s blurred the line between reality and what’s written. Is there a Satanic conspiracy, is it a desperate author’s insanity, or something else entirely?

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How Writers Can Make Gatekeepers Work for Them

“Nobody can see the great Oz, even I haven’t seen him”

The gatekeepers who once decided what art was worth publishing are losing relevance. We need not kneel at their feet to gain entrance to the public square. There are paths in everywhere.

Director J.J. Abrams told the audience at the Anaheim Star Wars Celebration that they could all be filmmakers. “Everyone has a camera in their pocket now… The technology has been democratized. Everyone has access… If you want to do it, the only thing stopping you from doing it is you.” Continue reading How Writers Can Make Gatekeepers Work for Them

How to turn a Complex Story into a Simple Synopsis

A lot things go into telling a simple story

My least favorite type of writing has always been summarizing. Whether I was pitching a screenplay or a synopsis for a book, I got too concerned about what producers and publishers were looking for. I hated whatever I put on paper. It felt like I was cutting out the tastiest parts to make it palatable, misrepresenting the material by packaging it for mass appeal.

When my screenwriting professor videotaped the pitch for my first script, I ranted for twenty minutes. This was no elevator pitch. The lift for the tallest building in the world doesn’t take that long to get to the top. I had to lower my time to two minutes or less. Continue reading How to turn a Complex Story into a Simple Synopsis

Lenses

Photo by Keane Amdahl follow him on Twitter @FoodStoned

This was originally posted on Alana Chapman’s website as part of her summer shorts series. Check her site out here, and follow her on Twitter @AlanaofOz

***

The arrows on the floor have taken on the texture of the linoleum. They look like shadows made of light. When I peer inside the coat room, they animate around me. They beckon like fingers leading to a pie in a cartoon.

“Not this way,” The arrows say.

Yes, this way. I press on. Here in the dark, the coat room is unattended. I roll my eyes. Everything goes green. The coat racks present themselves in shades of lime. Pixels line their sleeves. Staircases line their shoulders. I feel the pockets for lumps, discard scarves, and gloves to the floor. I gag when I get a palm full of tissues, still wet with snot.

It’s all worth it, when my hand strikes pay dirt, a business card with a picture of a manuscript with fluttering pages on one side, and a QR code on the other. I hold the QR code up to my eyes. I scan the boxes from left to right. I hear a ding. The eureka sound effect that accompanies light bulbs.

Continue reading Lenses