Tag Archives: brand building satire

How to Write Blog Spam

So You Want to be a Writer in the Information Age

Everyone thinks they have a million-dollar novel in them, something they’ll option to the premium cable companies once they get it started, but you’ve transcended those theoretical thinkers and become a doer. You’ve put in your time at the coffee shop, gritted your teeth through bad dub-step, and put your magnum opus on paper. Now you’re thinking of shopping it around.

The problem is you’re just now reading articles that tell you you’ve done it all backwards. You put the cart before the horse. You were supposed to build a website first, develop a strong social media presence, and then get your novel published. You spent all your time honing your writing skills when you should’ve been practicing selling, so saith the social media gurus you’ve found and they speak with authority.

Build Thy Brand

These social media gurus, these masters of marketing, these grand clerics of the click-through insist writers build a brand before they do anything. A brand is an online presence that represents your unique perspective, beliefs, and voice, and by unique, of course, they mean nothing so emotionally vulnerable that someone might find it depressing, nothing so quirky that people without a sense of humor won’t get it, nothing so seedy it couldn’t be read in classroom, nothing with references your grand parents won’t catch, and nothing remotely political. Continue reading How to Write Blog Spam