Introducing the Facebook “Beg” button, for when you’re not “Liking” or “Sharing” something you’ve discovered, but “Begging” for hits for something you made. Simply click the “Beg” button and your followers will see this message:
(your name here) asks if you have any spare attention for their link, God bless.
The “Beg” button gives your followers something to turn away from, while they spend their time clicking on Buzzfeed lists, misleading Upworthy titles, and misattributed celebrity quotes.
As insensitive as this analogy is (there’s no comparing those with passion projects to the truly needy) self-promotion can come across like panhandling. I wrote a blog about the feeling called “Every Little Hit Counts.” Here’s the premiere of the audio version.
As a blogger, I’m willing to do what it takes to direct traffic to my site. I have faith that if readers see my work, a few of them will enjoy it. My end goal is to sustain myself writing. Not fame or fortune, just the ability to do what I love for a living. This means I have to build a brand, to sell my work by selling myself.
Lacking a blueprint, I can never get the balance between humility and vanity right. I come across as a passive aggressive narcissist. This has more to do with my fledgling marketing abilities than how I see myself. For authors in the information age, embarrassment is part of the process.
Regarding this uncertain future, Neil Gaiman put it best, “Try everything. Make mistakes. Surprise ourselves. Try anything else. Fail. Fail better. And succeed in ways we never would have imagined a year or a week ago.”
Aspiring authors have to build up an audience before abandoning our books on Amazon. We can’t be too proud to beg.
So I put my hand out, “Every little hit helps.”
Twitter has been generous, most writers understand that tweeting the occasional link is part of the self-publishing process. Facebook has been less forgiving.
Twitter followers, with shared interests, embrace my goofy Photoshop self-portraits, while my Facebook friends require an explanation. I have supportive followers who comment on my entries, and a few proximity acquaintances who don’t care for me clogging up their feeds. Fair enough, you can always select “Hide all” or “Unfollow.”
This is why writers have separate Facebook author pages, that way users have to “Like” the page to see our links. The problem is that Facebook’s algorithm pushes my posts to less than a third of my followers, while links from my personal account get twice as many views. It’s a catch twenty-two, damned to obscurity if I don’t share, declared a self-obsessed self-promoter if I do.
I’m curious how the rest of you handle this. Have you had to lose followers to gain followers? Have you found a magic number for weekly links you can get away with sharing, or do you leave your website in your profile and hope people will discover it? I’d love to hear your answers in the comments.