Blog entries will always get more clicks than Short Stories, but if you’re an aspiring author you need to do one of these things more. “How to” articles will drive traffic to your site, but will they pique anyone’s interest in your fiction? What’s the overlap between your readers in each medium? Odds are your blogging voice and your narrative voice sound completely different.
If you share more blogs than fiction, you’ve only established one of your brands.
I’ve had success writing about online marketing, but I’m more interested in writing horror than I am being a social media mentor. Yes, I could get around Twitter’s link limiting algorithm by writing endless articles about it, but that’s not why I’m here in the first place.
I’ve decided that my site needs to take a hit in monthly clicks so I can pursue my niche. If that means rebuilding my audience from the ground up, so be it.
There’s no shortage of bloggers who blog about blogging for bloggers who do the same, writing empty self perpetuating content that dates itself upon publication. I’m going to exit that cycle for a while.
You may have noticed the change already. This last May I’ve posted 5 short stories. I don’t know if I can keep that level of creative output going all summer long (I also have a novel to edit), but I want share as much fiction as I do blogs on writing.
There are so many would-be authors building brands by giving advice on the craft of writing. That’s been my strategy for four years now.
I’ve found that the audience that enjoys my blogging voice doesn’t really know my creative writing voice yet. That needs to change. So brace yourself for more twisted fiction to come.