When I was researching He Has Many Names, a story about the devil and a sleazy hotel, I Googled my share of strange things. Most of the story takes place in a forest-themed fantasy suite. As the suite’s interior decorator I had to fill the space with the right furniture. Now I can’t scroll through my Instagram feed without seeing ads for live edge redwood coffee tables, cherry blossom desk lamps, Styrofoam stalactites, moon shaped lanterns, and vine-themed sex swings.

My research queries ended up in my cookies and swapped information between all my logins. My inquiries into the etymology of the devil, his many forms, and the Satanic panic of the 1980s follow me like toilet paper on the bottom of my boot.

Thanks AdChoices but no I’m not interested in BlueDevil Head Gasket Sealer, Dirt Devil vacuum cleaners, or New Jersey Devils apparel. Try harder.

When Searches Go Public

In 2006 a large number of AOL’s users search history leaked online. The 2013 documentaryTerms and Conditions May Apply shows what happened when several anonymous users were identified by their search terms.

One AOL user in particular had a most intriguing search history. He’d looked up “How to kill your wife” multiple times along with “decapitated photos” and pictures of “murder victims.” Alarmist headlines dubbed him the scariest user on AOL and several armchair sleuths set out to unmask him.

Eventually the documentary filmmakers caught up with Jerome Schwartz and pressed him to see if these search terms were his. He admitted to looking up all of them and a slew of other macabre things. Turns out he was writer for the TV show Cold Caseand these search queries were research for his work.

In the documentary Jerome speculates what would happen if a government algorithm had flagged his searches and the FBI came knocking. I’ve joked about what would happen if the feds confronted me with my search history going so far as to turn the scenario into a short story. If these invasions of privacy become the norm a lot of authors are going to need alibis (this is why I write in public). #WriterProblems.

The New Abnormal

I have a feeling AdChoices will damn me to awkward public encounters for years to come.

I’ll be scrolling through FaceBook when someone will catch some strange shit in my border columns.

“A rhinestone codpiece, shackles, and a gimp mask? I had no clue you went in for all that.”

“I’m writing a scene set in a bondage club so those keep showing up.”

“And the adult sized Winnie the Pooh costume with the open butt flap?”

“Oh well, I am into.”

My Killer App Idea

What if there was a browser extension that recognized the online behaviors of writers and adjusted searches, ads, and results accordingly? And no I don’t mean constantly showing us ads for Grammarly or Scrivener. I’m talking about ads that are fine tuned to enhance the research process be it the intricate procedures that make up your characters’ careers, deep dives into the mythology you’re drawing from, or visual inspiration for the buildings that fill up your plot of the astral plane.

If our cookies spread our data from one site to another wouldn’t it be nice if the cookies contextualized the data as it went? The app could let sites know when we’re looking for home décor and when we’re looking for props for our settings, when we’re shopping for apparel and when we’re putting costumes on characters.

If advertisers have to mine my data they could at least draw the right conclusions from it.

Until they do I’ll just keep an ad blocker running.

•••

Meet Noelle, a Hollywood transplant that’s been subsisting on instant ramen and false hope. She’s on the verge of moving back into her mother’s trailer when her agent convinces her to take a meeting at the Oralia Hotel. Enchanted by the art deco atmosphere Noelle signs a contract without reading the fine print.

Now she has one month to pen a novel sequestered in a fantasy suite where a hack writer claims he had an unholy encounter. With whom you ask? Well, he has many names: Louis Cypher, Bill Z. Bub, Kel Diablo. The Devil.

Noelle is skeptical, until she’s awoken by a shadow figure with a taste for souls.

Desperate to make it Noelle stays on, shifting the focus of her story to these encounters. Her investigations take her through the forth wall and back again until she’s blurred the line between reality and what’s written. Is there a Satanic conspiracy, is it a desperate author’s insanity, or something else entirely?

Pre-order my novel HE HAS MANY NAMES today!