Tag Archives: business writing

Mixed Messages: How Corporate Writers Can Kill Their Darlings

1. Mixed Messenger

What Pickup Artists and Corporate Jargon have in Common

What would you think of a guy with hair plugs, a spray tan, and two bluetooth earpieces jutting out from his face like tusks? How about a man who walks into the club with a fur hat, black feather boa, and chains dangling across his pre-torn jeans? What about the guy posing with a gun and a tiger in his two seat sports car? Does it seem like they’re compensating for something?

Everyone wants to stand out, but someone who peacocks too much looks like they’re using their decorations to substitute for a personality. A pickup artist buried under pieces of flare tells the world there’s nothing really there. When a man walks into a bar with his head lost in a nest of fashion scarves everybody laughs behind his back, but when a company weighs down their job postings with unnecessary jargon no one challenges them. Continue reading Mixed Messages: How Corporate Writers Can Kill Their Darlings