So you’ve finished a novel. You’ve birthed a semi-autobiographical baby and you want to show it off to the world. You’re going to self publish and you have some idea of how to reach an audience.
You follow other authors on social media. You see a lot of book banners in your newsfeed. You’re oblivious to most advertisements, but you know how effective a clever design can be.
You’ve clicked thumbnails for novels because they reminded you of the hand drawn collages that once dominated VHS tapes, back in the heyday of horror. Others that reminded you of the black light posters for bands your parents would never let you listen to, and others that looked like Banksy Graffiti, mutated corporate logos repurposed to stick it to the man.
You’ve judged books by their covers and read many a blurb just because of the art. You want a design that compels readers to do the same. Lucky for you you know a guy. Continue reading Why Artists need to Pay Their Collaborators