If you’re an aspiring writer looking to sell your work online take a lesson from the retailers of yester year.
Malls are transforming into community centers, places where you can renew your license, bowl ten frames, and lift weights. Meanwhile tent pole retailers, like Macy’s, Sears, and J.C. Penny are all pulling up stakes.
While most blame the rise of online shopping I blame the retailers. Shoppers who venture into brick and mortar stores are there to browse while retailers do everything they can to get in their way. CEOs blame shrinking profits on their employees’ inability to hand sell, to walk customers around the store, to give every person the same attention they’d give to shoplifters.
When I walk into a store and a clerk says, “What can I help you find today?” I’m taken aback. Continue reading How Hard Selling can Harm Your Brand