Writers are always told to boost our presence online, to engage fans on social media and stake a claim on our respective genres, but these boosting bombardments eat into our writing regiments. Our manuscripts sit on the back burner while we argue with Reddit moderators. Our word counts diminish with every tweet we finish.
Writers only have so much creative energy. If we are always trying to lure readers to our blogs our energy drains fast. Our labor of love starts to feel laborious.
We’d rather use that stamina we spend on social media telling stories. So we ration our online interactions. We compose compelling questions so we can smuggle our spam onto public forums. We target influencers to reach new readers. We hijack hashtags.
The problem with rationing our involvement is that we tend to come across as inauthentic, intrusive, and inorganic.
“You say you’re struggling with depression, that it feels like no one will listen, and the walls are closing in? Sounds similar to a character I’ve written. I prescribe a double dose of my fiction. One copy for yourself and another for a friend.”
Not every writer on social media is stealth marketing to the unsteady, but thinking algorithmically does do something to your personality. Once the phrase “cultivate relationships” enters your vocabulary you lose some of your emotional intimacy. Your ability to empathize is diminished when you start seeing people as clicks. Continue reading Are You A Social Media Sociopath?→
The internet is changing. Readers are spotting sponsored content on the pages they frequent: advertisements inside the margins, formatted to look like headlines. Commercials have moved from popups to the page, from banners to block quotes, from expanding ads to the editorials themselves.
Sidestepping filtering measures like Adblock Plus, marketers are going undercover, posing as endorsements by real writers, hoping reader’s won’t realize one of these articles is not like the others. Resizing their photos to the site’s dimensions, companies show themselves in a positive light. Composing their text to match the site’s layout, companies leave no room to read between the lines. Curating comments, they muzzle descent.
Tech blogs feature glowing reviews of the latest smartphone, long before the editors get their hands on demo models. News outlets endorse corporate mergers, before their business journalists get a chance to weigh in. Secular magazines find religion, before the staff can decide on the right one.
If your advertisement is going to pose as an article, it needs an angle. It needs conflict, death, and sex. It needs a writer with the courage to criticize every aspect of your business, but still make it look squeaky clean by the end.
That’s where I come in.
As someone who’s built a brand criticizing bad netiquette, I’m in a unique position to pander for payments. I’ll disguise your native advertisements in the same off-color tone as my own rants. My mockery is waiting to be monetized. My contempt is waiting to be cashed in on. My sarcasm is for sale.
Who better to shill your products but someone critical of the practice?
Let my smug mug be your pitchman, hawking your wares with back handed compliments. Let me drag you down to my level, to help raise brand awareness. Together, we’ll test the theory that there’s no such thing as bad publicity.
As the Emperor of the sovereign nation of Blogsylvania, I assure you there is no division between the church of currency and the state housing my stories. I have the moral flexibility to bend over backwards. So let’s get this limbo party started.
Here’s a title that would make an endorsement of Scientology sound a little more plausible:
“I think L. Ron Hubbard was full of shit, but some of my best friends are Scientologists”
Right out of the gate, a little profanity adds a lot more authenticity. The client takes one step back, to take two steps forward. It’s a patient form of manipulation, planting seeds for delayed gratification. It tricks the reader into thinking this cynical asshole is coming around to the religion. It’s a subtle bandwagon argument, from someone who appears to be above that sort of thing.
Anyone can pay for celebrity endorsements, but to get an aging Gen-Xer’s approval, that’s an accomplishment.
Not all advertisers are offering salvation. Some of you are snake oil salesmen, exalting a magical elixir that doesn’t do a thing. The very names of your products get flagged as spam. Our brains are conditioned to skim past them. That’s where my reverse psychology smear campaign can do wonders for your brand.
If I tell my readers that your all-natural male enhancement supplement causes bloody diarrhea, they’re more likely to believe it does what you claim. How could it be a placebo if it causes irritable bowels? After all, side effects mean it does something. Let’s pile a bunch on so they take up half the advertisement. It’s hard for customers to be skeptics when they’re too busy weighing the costs and benefits. Now that’s clever marketing.
Ideas just like these are up for auction. If an advertorial sounds too good to be believed, readers know it probably is. It’s time to add authenticity to your sales pitch by passing it through the filter of my self-righteousness.
I know what you’re thinking, who’s this guy to spit in the face of our strategy? I’m someone who raises interest in the hardest product in the world to market: a personal blog.
Have you ever had a job interview that went to hell? This one goes there literally. When I say I write Twilight Zone fan fiction, this is what I’m talking about.
The Great American Tell Off Speech
Wind blew through the office. Lunging after a stray envelope, a mail clerk tripped over his cart. There were no walls to stop it, only pillars. The floor was arranged like a banquet hall, with a series of long tables. There were laptops in place of plates, phones in place of silverware. Sitting with the other applicants, Stewart felt like he was waiting for a reservation, not an interview.
Without walls, this was a hive with no honeycomb, a swarm that never sat still long enough to be a colony. The worker bees were at a constant hum. They buzzed into phones with fingers in their ears. Some fashioned borders out of folders. Some marked their perimeters, putting their hands up on their cheeks, and angling their elbows. Others ducked under tables.
Clicking buttons, they mistook each others’ mice for their own. Passing reports, they made bumper cars of rolling chairs. Waving their power plugs, they played musical outlets, jabbing at each other for juice.
Stewart leaned over to peak into a conference room. A facilitator hopped back and forth, armed with a set of markers and a smile. Pointing to someone out of view, the facilitator leapt up, spun around, and wrote a bullet point on the whiteboard. Giving a thumbs up, he jotted down the word: COLLABORATION. Employees raised their hands, kindergarden students waiting for their turn.
Stewart scanned his cover letter. Words like DISTINCT, INDEPENDENT and SELF-RELIANT stood out.
Giving his outfit a once over, Stewart found his yellow tie full of creases. He struggled to smooth them, only to find he was smearing ink down the length. Checking to see if any of the applicants were watching, he licked the silk clean. The nearest door was made of tinted glass. Stewart stuck his tongue out at his reflection. It was black. His cowlick stood straight up. Spitting into his hand, he tried to weigh it down.
The door opened to reveal a linebacker in a pinstripe suit, square-jawed and broad shouldered. He wore two bluetooth earpieces. They jut out like a pair of tusks. His brown hair had a reddish tint. It clashed with his silver eyebrows. His cheeks were tan and moist, a mannequin brought to life.
“Martin Williams.” He extended his hand, a catcher’s mitt full of class rings.
Stewart wiped the spit on his pants before offering his hand. “Stewart Smith.”
“Of course it is.” Martin winked.
The man had a vice grip. Stewart felt it in his arm socket.
Before Stewart could reclaim his fingers, Martin went in for a second pass. Giving the applicant’s palm another good squeeze, Martin tilt his head, a dancer singling for his partner to follow. Stewart squeezed back, quickly relinquishing his grip. When he withdrew his hand, it was clammy.
Ambling to his desk, Martin positioned himself to sit. Bending his knees, he froze.
Stewart mirrored Martin’s position in the chair provided. They were in a game of chicken over who’d be the first to sit. When Stewart’s footing shift gravity made the decision for him.
Martin raised an eyebrow at this development. Smoothing his blood red tie, he took his seat.
Stewart’s chair was anything but ergonomic. It dictated his posture at a ninety degree angle. With his hips shifting out of the seat, he became painfully aware of the position of his limbs. He crossed his legs, rather than sit spread eagle. He crossed his arms, rather than let them dangle like an ape.
Martin scanned him, a curator appraising the authenticity of an acquisition. His finger hovered over his speakerphone. “Would you like a coffee?”
Stewart didn’t care for what the chair was doing to his bladder. “No. No thank you, I’ve had too much already.”
Martin raised his eyebrow a little higher. “Let’s get right down to business. Your resumé says you’ve been out of work for sixth months now. The next guy coming in has the same qualifications. The only difference is he has a solid job. Why should I hire you instead of someone who’s stable?”
Stewart found his attention drawn to the waste basket at his feet, overflowing with 5-Hour Energy drinks.
He shift his butt in his seat. “Because I’m not stable.”
Martin raised his chin. “Care to elaborate?”
“No, but I will.” Stewart’s seat creaked as he moved to the edge. “Anyone can maintain a nine to five job, but it takes a particular type of person to hold out until they find a place where they’re needed.”
Martin rubbed his chin. “Needed, you say?”
Stewart scanned the bookshelf: Sun Tzu’s The Art of War, Niccolo Machiavelli’s The Prince, and Steve Jobs’s autobiography.
He nodded. “Absolutely.”
The wall was filled with certificates, an Entrepreneurship degree from Columbia, an International Business degree from Harvard, and a slip certifying the completion of a weekend seminar in something called, “Neuro-Linguistic Programing.”
There was a photo of Martin covered in mud, a general whose army conquered a wall, letting out a battle cry. Ropes dangled over the side. Climbers grit their teeth, struggling to catch up with their agile leader.
Plucking the bluetooth tusks from his ears, Martin set them on the desk. Fishing a hand grip tool from a drawer, he gave his wrist a workout. “And what is it that makes you so vital to our business?”
On the desk, a pendulum drew figure eights in a Zen sand-garden. Stewart flicked it. “I’m here to change the flow of things.”
Martin quoted Stewarts cover letter, “And just how does an ‘independent’ ‘self-reliant’ ‘freethinker’ go about doing that?”
Martin slipped his copy of Stewart’s cover letter across the desk, a monologue waiting to be performed.
Stewart slipped it back. “I know what it says, it’s what it doesn’t say that matters.”
Setting the workout tool down, Martin smirked. “What, like the notes a musician doesn’t play?”
Stewart tilt his chin, committing to neither shaking his head, or nodding. “It doesn’t say that I’m a people person. It doesn’t say that I thrive in groups. Nor does it say that I’m passionate about communication, marketing, or social media.”
Martin pinched his pendulum to a stop. “You do realize the position you’re interviewing for is Brand Ambassador? It doesn’t get anymore social than that.” He wiped the Zen-garden down, making sure every grain was right where it belonged.
“You’ll learn that when it comes to emerging markets, none of us are as smart as all of us.”
Martin pointed to the group portrait on the wall. The staff stood in the parking lot with their arms outstretched, gnashing their teeth, lions eager to be fed. No one was smiling. No one was saying, “Cheese.” This was a warring army preparing to charge the enemy.
Stewart leaned forward to break Martin’s sightline. “You have too many initiatives competing with each other.”
“Life is a competition.” Martin blurt out.
Stewart nodded, as if that was a rational response. He took a deep breath. “The firm seems to think that if it throws a bunch of advertisements at the wall, some of them will stick. They need someone like me to offer users something worth seeking out. Someone who knows the difference between begging and branding, between panhandling and marketing, between crowdsourcing and true inspiration. It doesn’t take a village to represent a brand. It takes a delegate, someone to keep the message simple and consistent, someone to embody all the traits the customer is looking for.”
Standing, Martin wiped the last grains of Zen-garden from his hands. “I’ll be frank, you’re not it. I knew this before you even crossed my threshold. I feel like I’d be doing you a disservice if I didn’t tell you why.”
Martin circled to Stewart’s side of the desk.
He made a square with his fingers, a director framing a scene. “Your posture tells me you’re closed off. You look like a marionette laid to rest, legs crossed, arms over your chest. You have none of the bravado to back up your selling points.”
Uncrossing his ninety degree angles, Stewart stiffened up.
Martin nodded to himself, confirming his assumption. “I knew it the moment I felt your slimy handshake, with your ring finger shorter than your pointer, this isn’t the man I’m looking for.”
Scooping up the workout tool, Martin slipped his finger through the loop. He spun it like a gunslinger.
“From then on you kept confirming my instincts. Staring at the bridge of my nose to avoid eye contact. Not taking the coffee. Being easily distracted by the pendulum on the desk. You do realize that was a test, don’t you?”
Martin squeezed the hand grip, like he was ringing a neck.
“But really, I knew all this the moment I spotted your yellow tie. Yellow is the color of cowardice, of betrayal, sickness and disease. A man who wears a yellow tie to an interview doesn’t want the job. This makes me wonder why someone with no confidence is trying to sell me on his penchant for insubordination. You’re running some kind of unemployment scam, aren’t you? I ought to offer you a mailroom position just to fuck it up.”
Stewart bit his lip. His face went cold. The pendulum began swinging on it’s own, drawing a shape in the sand. Stewart squint. Guided by an invisible force, the pendulum traced a glyph; the hook of a question mark, the zigzag of lightning, and the three points of a pitchfork.
The certificates shook. Photographs slipped out of their frames and slid across the floor. Standing, Stewart stepped on Martin’s muck ridden portrait.
“I too would feel like I was doing you a disservice if I didn’t tell you something.” Stewart’s voice echoed through the building, a message delayed by a loudspeaker system.
His cowlick shot straight up, followed by the rest of his hair. The brown follicles turned bleach blonde. Smoke spiraled off the bangs. Stewart’s loafers grazed the carpet. Levitating off the ground, his posture corrected itself.
Rolling over his computer, Martin ducked for cover behind his desk. With the flick of the wrist, Stewart sent it through the wall. The screeching of its feet trailed off until it crashed. A sheet of dry wall collapsed into a pile of pebbles.
“Now it’s an open office.” Stewart’s voice boomed over the screams of panicked workers.
The Zen-garden came down in a heap. The hand grip tool spun end over end, landing in the dirt.
Martin hugged his rolling chair, a shipwrecked surviver with a floatation device. Making a pinching motion, Stewart plucked it free. Catching it, Martin rolled it back. Stewart found himself playing pantomime tug of war. Tugging the chair, he made Martin face plant into the Zen-garden. Whatever he’d slathered his skin in, gave every grain of sand a surface to stick to.
Stewart rose until his shoulder blades dug into the ceiling tiles. The chair rolled into his shadow. Coming in for a soft landing, Stewart took his seat, an emperor on his new throne.
Stewart crossed his legs, blowing the sand off the armrest. “Now that’s more like it.”
Pinching the air, Stewart pulled Martin up by his tie, forcing him into the modified cobra position.
Stewart glanced over his shoulder. “Of the four conference rooms on this floor, you’ve filled each of them. That’s half of your workforce passively listening, while the other half tries to pick up the slack.”
Through the window behind him, Stewart saw the facilitators poking their heads out, their smiles had flat lined, the pep had gone from their steps. Some of the staff stood frozen, while others ducked down, turning the spaces between the tables into foxholes.
Snapping his fingers, Stewart closed the blinds. “Punctual as I am, I had an opportunity to listen in on these meetings. Rather than tell your employees to respect the speaker, the facilitators asked for suggestions on how to do so. The meetings couldn’t start until the group stated the obvious: put your phones away, wait your turn, and stay on topic. The facilitators spoke the least. They drew out answers by asking questions. They confirmed nothing, offered no conclusions, and came to no ultimate ends.”
Twirling his finger, Stewart raised a tiny tornado from the remnants of the Zen-garden. He flung it at Martin.
“I actually knew Socrates, and there was a lot more to his method than that.” Stewart shook his head. “Whenever an employee realized the only way to get the ball rolling was to answer every question, the facilitator stopped calling on them, shutting out the very people who should be leading these meetings.”
The fluorescent lights flickered. Bulbs burst. Martin covered his head as glass rained down. Stewart cracked his neck. There was a flash of lightning, followed by a series of pops trailing off into the distance. The only lights that survived were in the exit signs.
Martin cupped his hands in prayer. “Oh Jesus, oh sweet baby Jesus on Santa’s lap, protect me.”
Stewarts eyes turned white. Sparks flowed from his gaze. His voice rattled the windows. “This company needs my omnipotence to look out for its interests. It needs me to sniff out the time thieves that schedule these meetings. You see, I eat waste. I devoir redundancy, and I am very hungry.”
Quivering, Martin tried not to look at the deity that had invaded his office. Stealing a glance, white streaks washed through his hair. Looking away, he saw the wheels rise off the floor. The rolling chair ascended.
Grains of sand took orbit around Stewart like rings around a planet. He sat in the lotus position. “Employees can only maintain social relationships with about one-hundred-and-fifty coworkers. This team has one-hundred too many. My belly growls just thinking about it. I’m here to pick the group-thinkers out of the herd, whether they’re grazing the carpet or standing watch from a corner office. I specialize in team dismantling.”
Martin groveled. “I didn’t mean to insult your tie, my lord, my-my master. Had you led with this level of confidence, we wouldn’t be having this conversation.”
“But we are having it.” Stewart’s voice echoed from all sides. The rear window shattered.
Martin’s hands shook uncontrollably. His skin was awash with moonlight. Turning to the open window, he found a trinity of orbs floating in an unfamiliar sky.
Glowing neon yellow, the orbs pulsed with Stewart’s words. “With all the blood that passes through these teeth, I would never wear something so garish as a red power tie.”
Martin turned back to find Stewart’s tie had grown longer. With Stewart floating in the air, the tie hung down past his ankles. It stretched toward Martin, bobbing back and forth, a silk snake hypnotizing its prey.
Stewart’s big white eyes turned gold, “Yellow is the color of cowardice, and I’ve made you cower before me. Yellow is the color of sickness, and I am the plague that eats excess. Yellow is the color of treachery, and I am the knife that cuts the wheat from the chaff.”
Martin teetered back and forth, afraid that at any moment the tie might strike. “Please dark lord, spare your humble servant, and he shall make sounder assessments in the future.”
Raising his chin, Stewart sneered. “A worshiper once mispronounced my name whilst offering tribute. I squeezed his wrist until it burst.”
Extending his arm, the hand grip tool flew from the sand into Stewart’s palm. Working it around in his fingers, he reduced it into twinkling specks of dust.
“Do you really want to experience the full strength of my handshake?”
Martin shook his head. Tears streaked down his cheeks. Snot bubbled from his nose. Drool spilled from his lips.
The yellow tie coiled around Martin’s neck. Wedging his fingers beneath the silk, he couldn’t stop it from lifting him off the floor, up to Stewart’s eye level. The deity gripped the air. Invisible talons dug into Martin’s torso, offering slight relief to the strain on his neck. Stewart pulled him closer. The hiring manager and the applicant were face to face.
The whites of Stewart’s eyes filled with downward line graphs. “Your earning reports prophesied the fall of your profits, yet you continued to employ the same methods. You did the same things and expected different results. Lacking inspiration you tried to spark creativity through brainstorming.”
Martin struggled in his silk bonds. “But it’s a democratic process, we defer criticism, we welcome all ideas.” Martin kicked the air. “Quantity breeds quality.” He cried.
Stewart waved his finger, an animal tamer commanding his pet. The tie looped through Martin’s armpits, crisscrossing over his chest. Stewart would see him mummified for his mockery.
Stewart’s eyes filled with a pair of slides featuring a college campus. “In 1963 a group of research scientists, at the U of M, were asked to brainstorm, first together and then on their own. They produced better results when they were left to their own devices. They found that even in a welcoming environment, the fear of judgement persists. The outspoken dominated the conversation, while the soft spoken kept their ideas to themselves.”
Stewart blinked. His eyes filled with a landmass Martin didn’t recognize.
“I could’ve told them this. My followers in the Mediterranean tried to pool their resources to meet my blood sacrament quota. When they failed to deliver every last drop, I sunk their island to the bottom of the ocean.”
Martin’s face turned purple. His eyes bulged out. “You want blood?” He coughed. “The Red Cross is a client. They’re overflowing with donations. I can get you blood.”
Stewart’s irises returned long enough to allow him to roll his eyes. “I have been summoned by your overlords, called across distant shores, to make an example for your fellow employees. All of you hear me now.”
The building quaked. The staff cupped their ears. Blood trickled through their fingers.
Stewart addressed his flock, “I am the lord of layoffs. The father of phasing out. The demigod of downsizing. I make Anubis look merciful. I make Hades look like a humanitarian. I make Satan look sympathetic in comparison. There will be no bargains. There will be no mercy. I know all your sins. St. Peter doesn’t have shit on me.”
Stewart’s eyes filled with a set of scales. One rose, the other descended. “I find you guilty of tearing down the borders between cubicles, of running meaningless meetings, of over simplifying the Socratic method, of flooding your boardrooms with brainstorming sessions, of misreading micro expressions, of making assumptions based on the shape of an applicant’s hand.”
Pillars of lightning crashed around them, blasting holes through the marble tiles. Smoke shot through the gaps. Shrieks echoed through the building. The room shook as the floor fell out beneath them.
Stewart pressed his finger into Martin’s chest. “Indeed my pointer is longer than my ring finger, and it’s pointing at you now.”
Stewart breached the pinstripe coat. Martin’s flesh sizzled. Smoke billowed up his collar. His red power tie caught fire. His spray-on tan dripped down his cheeks. Hair product bled from his bangs. The yellow tie tightened around its prey. Cinders sparked through the gaps. Ash spilled from Martin’s cufflinks.
Stewart raised his eyebrow. “I deem thee unworthy.”
Unhinging his jaw, the applicant made a lasting impression on the hiring manager.
This is a story about my first attempt to wow people with my work. I was a kindergartner hosting a Halloween carnival in the middle of July. I poured my heart and soul into the project and got negative returns.
There’s a lesson to be learned in failure: if at first you don’t succeed, you’re doing it wrong. If humiliation teaches us anything it’s how to wear humiliation better. Every artist has to learn to take feed back. Every artist has to develop a callus around their heart, a skin so thick they could stop bullets with it.
This is a piece for those people brave enough to put themselves out there. The ones who go out among the trolls seeking validation. The ones whose bright eyes never dim. The ones who no matter how many times you knock them down, they scramble back up to their feet, and brush their shoulders off.
This is for the people who look to the Internet and say, “I have something valid to contribute and I’m going to keep trying until it finally resonates with someone.”
When I was a kid I threw a Halloween carnival in my parent’s basement. I knew I had the market cornered, because it was the middle of July.
I decided to keep mom and dad in the dark about the project. Investors have a way of meddling with an artist’s vision. I wanted to retain creative control. I was an entrepreneur. Entrepreneurs don’t ask for their parents’ permission. Once they saw what a hit it could be, no one would make me apologize for success.