A question for horror writers, do you want your story to get buried in the bogeyman bargain bin, or do you want it to stand out? There are so many imitations of Frankenstein’s monster, that people have forgotten its name isn’t Frankenstein. Dracula has become a heartthrob, and the wolf man has been reduced to the nice guy who finishes last. The mummy’s rags are stitched together with CGI, and Zombies have become cartoon characters who couldn’t even shamble their way through a decent evisceration. The unholy creatures of the night, that kept us shivering beneath the covers, are the good guys now.
When all of your favorite monsters have been recast as superheroes, it’s time to build your own.
There’s a reason why vampires still rise out of crypts. It’s the same reason why packs of werewolves roam the countrysides, ghosts linger in abandon lighthouses, and demons wait in attics beside Ouija boards and Twister mats. There’s a reason why every flash of bright blue light hides an alien vessel, why squadrons of witches streak across the moon, and why zombies clog the interstate. It’s the same reason why Bloody Marry is on call behind every reflective surface, why trolls make living rooms of covered overpasses, and why every tomb, no matter how far from Egypt, is stacked full of mummies.
These monsters have stood the test of time. They’ve been vetted by generations of storytellers. Each creature has deep cultural roots and instant brand recognition. We see elongated canines, dripping with blood, and we know what to expect. We hear doors slam, see furniture stack, and we anticipate a chill in the air. We see a sickly girl chained to a bed, shouting obscenities, and we expect her head to spin like a sprinkler firing pea soup across the walls.
These creatures have the staying power to crawl up from the pits of the public domain. Their mythos are classics. New works based on them are never dismissed as fan-fiction. Good writers borrow, great writers steal, and if you’re going to be a thief you might as well steal from the best.
Writing a story about vampires or werewolves is like filling out a mad-lib in reverse. The character attributes are already there, all you have to do is come up with the situation. Writers who take on these monsters are like DJs remixing mythologies. The tune never changes, all they have to do is drop a fresh beat. Like grade school students passing a story around, writers using these monsters contribute to an ongoing plot. They expand a vast universe that’s populated with characters with strikingly similar names.