Tag Archives: promotion

Why Self-Publishers Shouldn’t Get Opening Night Jitters

Whenever I post a short story, a video, or even a blog entry I feel a like a director at a red carpet premier. Not a celebrated director like Christopher Nolan or J.J. Abrams. More like a bottom tear auteur like Tommy Wiseau or Ed Wood, the kind of director who’s footing the bill for every exuberant extravagance out of his own pocket.

I couldn’t imagine feeling like a studio darling with a promotional juggernaut behind me. I always feel like the sad dad with a dream of being the next Steven Segal and enough free time to write, direct, and star in my own vanity project.

In this opening night allegory I spend almost all I have getting my movie made. I’m hoping to entice distributors, but I failed to ration for a long run. Instead I sunk my entire promotional budget into one weekend.

Now the only poster I could afford has the light on my forehead glaring in the opposite direction as the sun in the background. The only billboard I could afford was a fire-damaged frame leaning sideways atop the theater. The only news outlets I could get to cover the event are videographers working for college credit.

A few of the cast members got off work to be in attendance. They play on their phones in their tuxedo t-shirts, sweat pants, and skorts. I’m chain-smoking in the entryway to the theater waiting to cheer the first attendees on. Continue reading Why Self-Publishers Shouldn’t Get Opening Night Jitters